Jordan Brand | Don’t Stop Disbelieving

July 2024Boston, North America
When Jayson Tatum led the Celtics to victory in the 2024 NBA Finals, he sent a message straight to all those who doubted him. 

And for the ones still refusing to give him his flowers? We put the message where they couldn’t miss it. Everywhere.
Press
Complex
Bleacher Report
Sports Illustrated
Nice Kicks
Sneaker Freaker
Team
Agency — Wieden + Kennedy
Art Director — Tola Oseni 
Copywriter — Courtney Fields 
ECDs — Caleb Jensen & Blair Warren
Producer —  Jalen Simms & Sydni Chustz
Design  — Shantanu Sharma & Jason Scheuermann
Directors — The Turner Brothers 
Editorial — Ling Chua // JOINT   
Sound — Suat Ayas // JOINT  




OOH / PRINT
© 2025
TOLA OSENI