NikeSKIMS | Bodies At Work

September 2025Global
The world’s been afraid to obsess over women’s bodies. That’s why our sports bras and leggings don’t fit. So what happens when we do obsess?

Introducing: NikeSKIMS — designed to the exact specifications of women’s bodies, finally.
Press
AdAge
Campaign US
Muse by Clio

Team
Agency — Wieden + Kennedy
Art Director — Tola Oseni
Copywriter — Yahkeema Moffit, Laura Wood
ECDs — Caleb Jensen & Blair Warren
Producers — Sydni Chustz, Kerli Teo, Lauren Hill Vaughan
Strategy — Becca Taylor
Director — Janicza Bravo // Pretty Bird
DP — Eric K. Yue
Editorial — Charlie Harvey // White House Post 
Editorial — Paul Rogers // Parallax
Color — Taylor Pool | TRAFIK
VFX —  Carbon






© 2025
TOLA OSENI