Jordan Brand | Greatness is Watching

August 2025New York City
When the best 1v1 basketball players in the world compete, greatness watches.

We used 3,000 drones to create a first of its kind takeover of the Brooklyn Bridge for Jordan Brand’s The One Tournament, a 17-city global competition that determines the best one-on-one hooper alive.
Press
Complex
NBA
Sole Retriever
Overtime Kicks
Front Office Sports

Team
Agency — Wieden + Kennedy
Creatives — Tola Oseni & Alex Nassour
CDs — Jordan Dinwiddie, Emma Barnett & Jeff Williams
ECDs — Caleb Jensen & Blair Warren
Producer — Jenny Smith & Emily Knight 
Editorial — JOINT NYC & BlueOx
Music — Jay Squared & Dot
Drone Production — LunaLight & NGNM
Photographer — Renae Wootson
Retouching — Greg Radich








 
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© 2025
TOLA OSENI