Nike | LeBron x Bronny ‘The Drive’

October 2024Los Angeles, Global
Nothing says ‘welcome to the league’ better than a classic rookie prank. 

When Bronny and LeBron became the first father-son duo to play in the NBA together, it was only right we celebrate this historic moment *LeBron-style*.
Press
Complex
Nice Kicks
Sports Illustrated

Team
Agency — Wieden + Kennedy
Creatives — Tola Oseni & Courtney Fields 
ECDs — Caleb Jensen & Blair Warren
Producer —  Sydni Chustz & Kerli Teo
Directors — The Turner Brothers // Invisible Collective
Editorial — Eric Hill // JOINT   
Sound — Suat Ayas // JOINT

© 2025
TOLA OSENI