Nike | Serena Williams - The GOAT’s Back

June 2026Global
Good news travels fast.

When internet murmurs teased Serena Williams' return to tennis, we brought in the GOAT herself to confirm the news. As a part of Nike’s World Cup campaign, ‘Rip The Script’, this spot enlists two sports icons (LeBron James and Serena Williams) for a playful moment that officially set the record straight. 
Press
ESPN
Los Angeles Times
Nice Kicks

Team
Agency — Wieden + Kennedy
ECDs — Caleb Jensen & Blair Warren
Copywriter CD  — Jordan Dinwiddie
Art Director — Tola Oseni 
Senior Producer — Todd Piskin 
Director — Arthur Couvat | Slime Mold







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TOLA OSENI