Nike | Winning Isn’t For Everyone

July 2024Global
There’s nothing wrong with wanting to win…if you’re willing to do anything that it takes to do so.  

Leading up to the 2024 Olympics, we tapped Nike athletes to create ‘Dub Tapes’ that championed their winning spirits and fueled their winning addictions. (Social)

Team
Agency — Wieden + Kennedy
Creatives — Courtney Fields & Tola Oseni
CD — Dan Viens
Strategist — Irsis Cabral
Editorial — Tom Lock
Producer — Dom Tunon

© 2025
TOLA OSENI